Advantages of Profiling

• It can help your institution decide which kinds of advertising are best suited to targeting specific markets and geographical locations

• If your institution knows more about its students is better able to meet its legal obligations, mission statements and the demands put on it by funding councils

• It will help to plan future requirements for support services

• You can discover useful information about the age profile of its students, educational background students and social background of students

Click here to see some examples of profiling