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Advantages of Profiling

  • It can help your institution decide which kinds of advertising are best suited to targeting specific markets and geographical locations

  • If your institution knows more about its students is better able to meet its legal obligations, mission statements and the demands put on it by funding councils

  • It will help to plan future requirements for support services

  • You can discover useful information about the age profile of its students, educational background students and social background of students

Click here to see some examples of profiling

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